On-demand full-color printing capabilities and larger forms sizes create entirely new marketing opportunities for financial card programs

MINNETONKA, MINN—(July 26, 2011)—Datacard Group, the world leader in secure ID and card personalization solutions, today announced new enhancements to the Datacard® MXD™ Card Delivery System and the Datacard® MXD™ Mailer Card Delivery System, enabling card issuers to turn ordinary financial card carriers into powerful, multi-faceted promotional mailings.

With these new capabilities – including variable color printing and form sizes up to 11” x 17” or A3” – financial institutions, retailers and other card issuers have the option to do so much more with their card carriers, such as deliver one-to-one marketing messages, cross-sell products and services, issue coupons and certificates, and encourage immediate card activation.

“Card mailings represent an incredibly valuable opportunity for financial card issuers to reach their cardholders with targeted marketing messages,” said Russell St. John, senior vice president of global marketing for Datacard Group. “Until now, however, they have been limited in their ability to cost-effectively deliver highly personalized and highly impactful messages.”

The new system turns blank white paper into highly personalized, full-color financial card carriers. Customized marketing messages and information — such as card activation steps or expanded terms and conditions — can be printed on-demand. The ability to go from bulk pre-printed paper to customized forms greatly reduces the need for financial card issuers to manage large supplies of pre-printed forms and build larger job sizes, dramatically reducing the operational complexities and cost.

“Datacard Group continues to focus on offering products and services that enable our customers to be successful in the marketplace,” said Russell St. John. “That is exactly what the new capabilities of the MXD card delivery system deliver. Financial card issuers can offer a much more impactful mailing program that can capture the attention of their cardholders, and can ultimately lead to increased card activation and card usage by building stronger relationships with a highly targeted and creative direct marketing piece.”

Whether card issuers prefer inline or sequential processing, the enhanced MXD card delivery system can fit with any operational plan, and can be configured as a modular addition to new or existing Datacard® high-volume card issuance systems or can be deployed as a stand-alone solution.

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